What We Did
- Brand Partnership
- Story Narrative
- Videography
- Scripting
- Editing
Service Type
- Media
Industry
- Hospitality
- Tourism
Reframing Grand Wailea Maui for Executive Retreats
Grand Wailea, a Waldorf Astoria Resort in Maui, is globally recognized for its luxury beachfront setting and expansive resort amenities. During the Creative Founder’s tenure as Chief Marketing Officer at RetreatsAndVenues — a global technology marketplace helping companies discover and book corporate retreat venues — we partnered with Grand Wailea to strengthen how the property was positioned for corporate and executive offsites.
While the resort had powerful consumer facing marketing centered around leisure, weddings, and luxury travel, there was limited media crafted specifically for corporate buyers responsible for bringing large leadership teams together. These decision makers evaluate properties differently — through the lens of privacy, group flow, meeting functionality, executive experience, and return on gathering.
Our challenge was to translate the resort’s scale, landscape, and luxury into a cohesive B2B narrative — one that positioned Grand Wailea not simply as a vacation destination, but as a strategic environment for alignment, leadership, and high impact corporate retreats.