What We Did
- Brand Partnership
- Story Narrative
- Videography
- Scripting
- Editing
Service Type
- Media
Industry
- Hospitality
- Tourism
When Lifestyle Meets Leadership: A Day in the Life at Reef 28
The Reef 28 in Playa del Carmen partnered with RetreatsAndVenues during the Creative Founder’s
tenure as Chief Marketing Officer to create immersive sales collateral designed to help the hotel convert more corporate retreat inquiries into confirmed bookings.
The property was experiencing a conversion gap. While interest from companies was growing, the
existing photography and marketing materials did not fully capture the on-site experience from a
corporate group perspective. Decision makers couldn’t clearly envision what a multi day retreat
would actually feel like.
To solve this, we approached the project as embedded storytellers. We researched the hotel and
its sister properties, mapped the surrounding walkable district, explored the beaches, tested food
and beverage offerings, and documented the full guest journey. The goal was to craft a cinematic
“day in the life” narrative — from morning rooftop coffees to structured meeting sessions to
evening activations — giving sales teams a tangible, experience driven asset that helped
prospects see themselves hosting their teams there.
This was not simply a venue highlight. It was a conversion tool designed to bring the retreat
experience to life and support Reef 28’s ability to close higher value group bookings.
Related Work
Podcast Host & Creator, Narrative, Recording, Post-Production
Podcast Host & Creator, Narrative, Recording, Post-Production
Brand Partnership, Story Narrative, Videography, Editing