What We Did
- Podcast Host
- Podcast Creator
- Strategy
- Recording
- Post-Production
Service Type
- Podcasting
Industry
- Technology
Using Executive Insight as a Growth Engine: The Toggl Podcast Feature
The Context
As a newly launched marketplace, RetreatsAndVenues needed to build brand awareness while identifying
companies actively investing in recurring team retreats. During her tenure as Chief Marketing Officer, the
Creative Founder produced a targeted podcast feature spotlighting Toggl — a globally distributed SaaS
company that operationalizes retreats as part of its culture strategy.
The Campaign
Featuring Dajana, Head of People at Toggl, the episode highlighted the company’s structured three-step
retreat framework — define clear goals, build an aligned schedule, and gather feedback to continuously
improve. The content positioned Toggl as a disciplined operator while aligning RetreatsAndVenues with
forward-thinking remote organizations.
The Impact
Part of a 50-episode series launched in eight months, the intentionally concise one-minute format reduced friction for busy People and HR leaders to participate. Combined with account-based marketing strategies, the campaign helped RetreatsAndVenues reposition upmarket — increasing average deal size from approximately $30K to $85K by attracting larger companies that host multiple large-group retreats per year.
Related Work
Podcast Host & Creator, Narrative, Recording, Post-Production
Podcast Host & Creator, Narrative, Recording, Post-Production
Brand Partnership, Story Narrative, Videography, Editing