“I empower design clients to do their most inspired work.”
– Alexa Bustamante
Alexa’s epiphany
I was at architecture and design firm DIALOG for almost six years, and the more projects that I completed, the better the storytelling became. But I soon realized that the concept behind the design intent was often forgotten unless I was there to narrate it.
My epiphany occurred while working on the JJ Bean café project at UBC with my team. The on-campus café was designed to both reflect student behaviours and nurture their curiosity. The café’s meandering circulation route mimics a student’s journey through university, with obstacles in the way that inspire intellectual conversation and networking opportunities.
The team and I spent hours designing a meaningful custom light fixture to support this concept (shown at left). People standing at the cash register or seated upstairs at the bar may notice that the fixture extrusions, when aligned, reveal two coded words relevant to the project’s location: ‘UBC’ and “JJB”. This secret message embodied the project’s concept: only those with enough curiosity would discover it. Genius!
Fast forward to construction completion: although the project won awards, no one knew about the secret message. There was no vehicle to communicate our story. My goal is for Spaces Uncovered to become that kind of platform—where stories behind projects live on for the world to experience.