Journal Entries

Vibe Marketing: AI Can Create Your Marketing. But Can It Make Your Brand Matter?

AI is making marketing faster, more accessible, and easier to

Q3 Journal: The Quarter I Unwrapped My Life

This quarter I stood in front of 75 people and

AEC Branding Strategy in Vancouver: How Architecture, Engineering & Construction Firms Build Stronger Brands

There is a strange moment in the AEC sales cycle

Q2 Journal: Nobody Talks About the First Six Months. I Will.

At the start of Q2, I set one clear intention:

Stop Posting Into the Void. Here’s What Actually Works.

Let’s get one thing out of the way: if you’ve

“We’re a GC.” “We’re a design firm.” Congratulations. So Is Everyone Else.

Apple started in a garage.Airbnb started with air mattresses on